How to get Media Coverage for your Cause (2024)

FAQs

How to get Media Coverage for your Cause? ›

Generating press coverage can be done through regular news releases, advisories and announcements of significant stories for the media's readers/viewers/listeners in your area. A news release is simply your story presented in journalistic form.

Contact reporters

This call is the most important part of earning media coverage. Call reporters on the day of the event. Give them a quick update (like how many people you're expecting) and then pitch them on coming again. Make sure they still have your advisory and re-send it if they don't.

Relationships with journalists and publishers can help you obtain news coverage. Reach out to a reporter at a news station or a managing editor at a publication and ask what type of story ideas they looking for and how they prefer to receive story ideas.

Most news organizations publish an email or phone number for tips on stories. Use this email or phone number to contact the press and tell them about your story. Some newspapers and magazines will list their contact information on the back or inside of the first page.

Send photos to reporters and photo editors at local papers and TV stations as soon as possible. If you have links to compelling, short videos, then consider sharing those as well. Reporters may be glad to have and promote these on their social media accounts, even if they don't write a full story.

What is media coverage examples? ›

Media coverage refers to the attention and exposure received by a person, brand, event, or topic in various forms of media, including print, broadcast, and digital platforms. It encompasses news articles, interviews, features, reviews, and any other form of content that highlights and discusses the subject matter.

To track earned media coverage in real-time, you need to use tools like media monitoring tools, Google Alerts, and social listening tools. These tools can help you monitor and measure the volume, sentiment, reach, and impact of your earned media coverage across different sources and platforms.

Make contact - phone the newsdesk of your paper and tell them a brief summary of the story. Tell them you have a press release (and photo, if relevant), and find out what the best email to send it is. Make sure you get the name of who you've spoken to for ease of follow up.

Contact a specific reporter using email or social media.

Alternatively, search the reporter's name on Facebook or Twitter to see if they have any social media accounts. If they do, send them a private message to tell them about your story. Reporters often maintain social media accounts to promote their stories.